Here we identify the major SEO software types and
list programs of that type
SEO software types
1. Niche Finders
The scope of topics that can be used to develop a
website is as wide as the capacity of the human mind. Anything you can
think of or imagine can be the topic of a website. However, if you want
to develop a site that will be profitable for you or provide you a
loudspeaker to express your views, you need to choose a subject area
that has a high probability of success which can draw an audience.
In order to be succesful, you generally don't want
to pick a topic that is too large. If your Site Concept is too broad,
the competition will be fierce. The number of competing Web pages will
be too great. Additionally, powerful companies with large, highly
trained staffs will be competing against you to get attention. For
example, it would be very difficult to win in the topic of health. All
the major hospitals, health providers and health information resources
would be competing against you.
You need to select a topic that has a significant
level of interest, has low competition and has high profit potential.
Even in the health area, a topic like natural cures for ingrown
toenails might fit the bill. Those people who are interested in this
topic will be highly targeted. If you provide them with useful content,
they will become your fans and likely candidates to listen to you and
to purchase items that you suggest.
A niche is a segment of a topic that has
reasonable competition and has enough depth to allow for discussion of
a number of important topics.
Software to find a niche automates the process of
finding profitable niches.
Myleena Phan, the creator of Niche Inspector, has
an excellent description of the manual steps that she used to do prior
to creating Niche Inspector. It is available at this affiliate pdf site under the name
Niche finder software programs
- Micro Niche Finder
- Niche Inspector
To see a detailed description and analysis of
these programs, visit Find
2. Keyword software
Wikipedia says "The term keyword in reference to
SEO usually refers to a word or phrase (combination of words, such as
'Chicago Courier Service') used to find relevant and useful web pages."
Once a website creator has found a suitable niche,
they need to find keywords related to the niche which are popular and
profitable. Keyword software provides this capability. The keyword
programs provide some or all of the following;
- search volume
- competition intelligence
- ad cost per click
- traffic volume to expect depending on amount
The value of this approach has been questioned
recently in that the search engines are using methods of figuring out
the intent of a group of words rather than relying heavily on specific
words. For example, best weight loss would be matched by best weight
reduction, optimum weight loss, winner diet plan etc. Ken Evoy of SBI,
Site Build It has long advocated a program of focusing on content and
not trying to game the search engines since their algorithms change all
the time. However, many are still focusing on this and profiting from
it so the jury is still out.
It would seem, however, that keywords won't easily
lose their importance since Google bases its Adsense and Adwords
programs on it. Advertisers base their campaigns on the value of
particular keywords and Google's fees are based on the apparent value
of the these keywords in terms of traffic. It would be much harder to
manage general terms than specific keywords so Google would have to
invest much more effort to sell it and might lose some revenue in the
process. However, Google's long term goal of providing the best
response to keyword requests would depend on using the semantics
(meaning) of the words rather than the actual words used. In any case,
I don't think the keyword focus and value will change anytime soon.
- Keyword Elite
- Keyword Spy
- SEOBook Tools
To see a detailed description and analysis of
these programs, visit Keyword
4. Link generation aids
The search engines value sites that have many
links pointing to them. If the link comes from an authoritative source,
it's even more valuable. Link building is the most important thing to
do in order to rank in the search engines.
The following list describes a number of
strategies for increasing backlinks. Many of these approaches are
enhanced by software that automates or speeds the process.
A large part of the process for getting links is
submitting stuff to directories or sites so that a reference link to
your site is generated. The submission process generally consists of
selecting a group of target sites, signing up, preparing multiple
versions of your own site information or an article or other
information (this is necessary so that it doesn't look like you are
spamming), submitting the information and then tracking the results.
The submission programs provide some or all of these features but
generally must be used in a semi automated fashion since there is
almost always something that you have to do manually while you're at
To see a detailed description and analysis of the
programs listed below, visit Get
Link generation methods and related
1) Submit to Directories
There are directory submission services and there
are programs which automate the process of submitting to a directory.
Directory submission software
Fast directory submitter
2) Write and Submit Articles to Article Sites
Writing articles for well respected article sites
is one of the most powerful techniques for getting links to your
website. Ezinearticles, for one, is a highly ranked and well respected
article site. When you submit your article to them, they give it a
thorough review. If your article is chosen for publication that
indicates it has been approved by the best and that's the way that the
search engines as well as many surfers view it.
Josh Spaulding has written a marvelous eBook call
Article Marketing Domination that clearly spells out how to take
advantage of this method of generating links.
Going from article site to site manually entering
article and author information is highly labor intensive. To do this
effectively, you need an automated article submission program.
Article Submission Programs
- Article Post Robot
- Instant Article Submitter
3) Post Comments in Blogs Related to Your Niche
Blog Finding Software
Google has created a nofollow attribute so that
certain links don't count for search engine ranking. They did this
because people would post comments in a blog or other forum with links
pointing back to themselves generating comment spam and reducing the
value of a link. This idea is explained in the Google Blog
You want software to find blogs that are dofollow
which means that if they link to you, it counts as a link. Blog finding
software finds blogs in the topic that you are interested in and can
check for dofollow status. They should also allow for a date of last
comment setting because a dormant blog is useless.
- Fast Blog Finder
- Real Link Finder
4) Social Bookmarking
Wikipedia says that "social bookmarking is a
method for Internet users to store, organize, search, and manage
bookmarks of web pages on the Internet with the help of metadata". The
social bookmarking sites such as Digg, StumbleUpon, del.icio.us, furl
and others allow users to indicate approval for articles that they
believe are the best on the net and should be publicized. Articles or
posts that get a high ranking gain many links and tons of traffic.
Social Bookmarking Software
Automarker - Jonathan Leger, one of the net's
leading internet marketers, has this bookmarking tool in beta. This
allows groups of people to collaborate on voting for each others
quality content. A subscriber receives a list of articles to promote
and can in turn submit articles for promotion.
Videos are a new hot way to gain links. There are
multiple sites to submit videos to and a program to automate
submissions to multiple sites is a great aid.
Video submission software
- Video Post Robot
4. Website traffic reports
Once a website has been developed, it is important
to monitor the traffic to see where visitors are coming from and how
they are getting to you. There are powerful free tools that provide
this information and there are a number of companies that offer
sophisticated services with all sorts of detailed analysis to maximize
one's website effectiveness.
These reports provide statistics about the number
of visitors, pages visited, time on the site, new vs old visitors,
source of the visitors, country of origin and more.
Google provides a powerful tool for free to
analyze your website's performance. It is called Google Analytics. You
go to http://www.google.com/analytics and register. You need to put
some html on every page to allow the statistics to be captured.
Firestats by Omry Dayan is powerful and elegant
tool to track your web traffic and statistics. It is particularly well
suited for Wordpress blogs but may be used on other websites.
The succesful site owner needs many SEO tools in
his/her arsenal. Select the most effective ones for you achieve success.
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