SEO Software Review

Here we identify the major SEO software types and list programs of that type



SEO software types

1. Niche Finders

The scope of topics that can be used to develop a website is as wide as the capacity of the human mind. Anything you can think of or imagine can be the topic of a website. However, if you want to develop a site that will be profitable for you or provide you a loudspeaker to express your views, you need to choose a subject area that has a high probability of success which can draw an audience.

In order to be succesful, you generally don't want to pick a topic that is too large. If your Site Concept is too broad, the competition will be fierce. The number of competing Web pages will be too great. Additionally, powerful companies with large, highly trained staffs will be competing against you to get attention. For example, it would be very difficult to win in the topic of health. All the major hospitals, health providers and health information resources would be competing against you.

You need to select a topic that has a significant level of interest, has low competition and has high profit potential. Even in the health area, a topic like natural cures for ingrown toenails might fit the bill. Those people who are interested in this topic will be highly targeted. If you provide them with useful content, they will become your fans and likely candidates to listen to you and to purchase items that you suggest.

A niche is a segment of a topic that has reasonable competition and has enough depth to allow for discussion of a number of important topics.

Software to find a niche automates the process of finding profitable niches.

Myleena Phan, the creator of Niche Inspector, has an excellent description of the manual steps that she used to do prior to creating Niche Inspector. It is available at this affiliate pdf site under the name NicheInspectorFormula.pdf.

Niche finder software programs

  1. Micro Niche Finder
  2. Niche Inspector
  3. Nichebot

To see a detailed description and analysis of these programs, visit Find a Niche.

2. Keyword software

Wikipedia says "The term keyword in reference to SEO usually refers to a word or phrase (combination of words, such as 'Chicago Courier Service') used to find relevant and useful web pages."

Once a website creator has found a suitable niche, they need to find keywords related to the niche which are popular and profitable. Keyword software provides this capability. The keyword programs provide some or all of the following;

  • search volume
  • competition intelligence
  • ad cost per click
  • traffic volume to expect depending on amount paid

The value of this approach has been questioned recently in that the search engines are using methods of figuring out the intent of a group of words rather than relying heavily on specific words. For example, best weight loss would be matched by best weight reduction, optimum weight loss, winner diet plan etc. Ken Evoy of SBI, Site Build It has long advocated a program of focusing on content and not trying to game the search engines since their algorithms change all the time. However, many are still focusing on this and profiting from it so the jury is still out.

It would seem, however, that keywords won't easily lose their importance since Google bases its Adsense and Adwords programs on it. Advertisers base their campaigns on the value of particular keywords and Google's fees are based on the apparent value of the these keywords in terms of traffic. It would be much harder to manage general terms than specific keywords so Google would have to invest much more effort to sell it and might lose some revenue in the process. However, Google's long term goal of providing the best response to keyword requests would depend on using the semantics (meaning) of the words rather than the actual words used. In any case, I don't think the keyword focus and value will change anytime soon.

Keyword Programs

  1. Keyword Elite
  2. Keyword Spy
  3. Wordtracker
  4. SEOBook Tools

To see a detailed description and analysis of these programs, visit Keyword Software.

4. Link generation aids

The search engines value sites that have many links pointing to them. If the link comes from an authoritative source, it's even more valuable. Link building is the most important thing to do in order to rank in the search engines.

The following list describes a number of strategies for increasing backlinks. Many of these approaches are enhanced by software that automates or speeds the process.

A large part of the process for getting links is submitting stuff to directories or sites so that a reference link to your site is generated. The submission process generally consists of selecting a group of target sites, signing up, preparing multiple versions of your own site information or an article or other information (this is necessary so that it doesn't look like you are spamming), submitting the information and then tracking the results. The submission programs provide some or all of these features but generally must be used in a semi automated fashion since there is almost always something that you have to do manually while you're at the site.

To see a detailed description and analysis of the programs listed below, visit Get More Backlinks.

Link generation methods and related software

1) Submit to Directories

There are directory submission services and there are programs which automate the process of submitting to a directory.

Directory submission software

  • Fast directory submitter
  • Digixmas
  • Submiteaze
  • Directory Submitter
  • 2) Write and Submit Articles to Article Sites

    Writing articles for well respected article sites is one of the most powerful techniques for getting links to your website. Ezinearticles, for one, is a highly ranked and well respected article site. When you submit your article to them, they give it a thorough review. If your article is chosen for publication that indicates it has been approved by the best and that's the way that the search engines as well as many surfers view it.

    Josh Spaulding has written a marvelous eBook call Article Marketing Domination that clearly spells out how to take advantage of this method of generating links.

    Going from article site to site manually entering article and author information is highly labor intensive. To do this effectively, you need an automated article submission program.

    Article Submission Programs

    1. Article Post Robot
    2. Instant Article Submitter
    3. ArticleAnnouncer

    3) Post Comments in Blogs Related to Your Niche

    Blog Finding Software

    Google has created a nofollow attribute so that certain links don't count for search engine ranking. They did this because people would post comments in a blog or other forum with links pointing back to themselves generating comment spam and reducing the value of a link. This idea is explained in the Google Blog

    You want software to find blogs that are dofollow which means that if they link to you, it counts as a link. Blog finding software finds blogs in the topic that you are interested in and can check for dofollow status. They should also allow for a date of last comment setting because a dormant blog is useless.

    1. Fast Blog Finder
    2. Real Link Finder

    4) Social Bookmarking

    Wikipedia says that "social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata". The social bookmarking sites such as Digg, StumbleUpon, del.icio.us, furl and others allow users to indicate approval for articles that they believe are the best on the net and should be publicized. Articles or posts that get a high ranking gain many links and tons of traffic.

    Social Bookmarking Software

    Automarker - Jonathan Leger, one of the net's leading internet marketers, has this bookmarking tool in beta. This allows groups of people to collaborate on voting for each others quality content. A subscriber receives a list of articles to promote and can in turn submit articles for promotion.

    5) Videos

    Videos are a new hot way to gain links. There are multiple sites to submit videos to and a program to automate submissions to multiple sites is a great aid.

    Video submission software

    1. VideoWildfire
    2. Video Post Robot

    4. Website traffic reports

    Once a website has been developed, it is important to monitor the traffic to see where visitors are coming from and how they are getting to you. There are powerful free tools that provide this information and there are a number of companies that offer sophisticated services with all sorts of detailed analysis to maximize one's website effectiveness.

    These reports provide statistics about the number of visitors, pages visited, time on the site, new vs old visitors, source of the visitors, country of origin and more.

    Google provides a powerful tool for free to analyze your website's performance. It is called Google Analytics. You go to http://www.google.com/analytics and register. You need to put some html on every page to allow the statistics to be captured.

    Firestats by Omry Dayan is powerful and elegant tool to track your web traffic and statistics. It is particularly well suited for Wordpress blogs but may be used on other websites.

    Summary

    The succesful site owner needs many SEO tools in his/her arsenal. Select the most effective ones for you achieve success.



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    5/21/2009



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